LTC WAY

This project was born to tackle a clear challenge: representing a complex and intricate production process in a concise and engaging way. To achieve this, we opted for 3D animation, which effectively shrinks technical and narrative information into an intuitive and visually appealing format.

The video showcases the company's production ecosystem, which includes manufacturing, logistics, automation, and consulting. At the heart of the narrative lies the company's philosophy, centred on the continuous pursuit of quality. The 3D approach allowed us to create a visual language inspired by the world of miniatures, capturing attention and simplifying complex technical details. Additionally, it ensured the ability to tell the story without revealing sensitive information.

The project also evolved into an immersive VR experience used at trade fairs and events to allow clients to engage with the company's production process in an interactive and compelling way.