OCIS

OCIS is an Italian company that specializes in developing and managing industrial process systems. This project focused on showcasing its expertise in data centres, essential infrastructures that power data processing, storage, and management and serve as the backbone of digital transformation.

The video was designed to engage an audience of IT professionals, using a technical yet accessible tone. The narrative revolves around a conversation between humans and machines, transforming the current paradigm where artificial intelligence appears to dictate knowledge. With a light, ironic touch, the story emphasizes that humans provide input and direction to machines, reinforcing the irreplaceable value of human expertise in an increasingly tech-driven world.

Visually, live-action scenes were shot with an actress on a green screen and seamlessly integrated into a virtual set. The environment transforms from a theatrical stage to various industry-relevant scenarios, generating a dynamic and engaging chronology. This approach enhanced the storytelling and reinforced the central role of people in a highly technological sector.