Sponsorship

We carried out a photo shoot with athletes from the Italian National Ski Team, aiming to highlight Pirelli's commitment to the world of sports and enhance the partnership's visibility.

‍

The main challenge in projects like this is time management. The shoot took place on a temporary set installed inside a service area during the Bologna winter sports fair, which the athletes attended as guests. Each shot had to be captured extremely quickly, making precise planning and perfect execution essential.

Assignments of this kind demand speed, efficiency, and the right balance between organization and creativity.