INDUSTRY
Fast moving consumer goods
WHAT WE DID
Concept, Art direction, 3D animation, Shooting video, Video editing
DESCRIPTION
To strengthen its position in the FMCG market, Bosch Rexroth tasked us with creating a video aimed at showcasing its expertise and increasing brand awareness. With a focus on packaging manufacturers, the video communicates the value of Bosch Rexroth's technologies, blending an institutional tone with a dynamic and distinctive style.
At the core of the project is a 3D universe inspired by a cartoon-like visual language, making the industry's key challenges more accessible. We illustrated real-world problems and use cases through an engaging narrative approach, ensuring the audience's attention.
To enhance the storytelling, we integrated 3D animations with live-action footage of an actor, using a neutral backdrop to present Bosch Rexroth's advanced solutions. The final scene, shot at the company's offices, underscores how technology and human expertise come together to deliver real-world solutions.