Press campaign

For this campaign, Unicredit aimed to engage a high-net-worth investor audience, using music as a powerful metaphor to convey its brand values. Jazz and 1970s rock, known for their elegance, strength, and authenticity, were the stylistic inspirations for resonant visuals designed to connect with this exclusive target group.

The guitar: photo hero, represents the exponential growth of savings through the concept of amplification, with amplifiers of increasing dimensions.

The sofa: the relaxation of those who entrust their savings to Unicredit, synonymous with security and tranquility.

The trumpet and microphone: a symbol of strength and clarity, evoke the power of the investment solutions offered.

We took care of the entire creative process, from the definition of the concept, to location scouting, casting, shooting and post-production. Every detail has been studied to create a campaign that can consistently translate Unicredit's values.