Il canto della fabbrica

We created an exclusive photo reportage to capture the collaboration between Maestro Salvatore Accardo and Pirelli, a special project that brings together the art of classical music and industrial excellence. Alongside the Italian Chamber Orchestra, Accardo composed "Il Canto della Fabbrica", an original piece inspired by the precision and beauty of Pirelli's production process.

The composition was performed inside Pirelli's Innovation Hub designed by Renzo Piano in Settimo Torinese, during a special event celebrating the intersection of innovation, culture, and tradition. The project drew a parallel between the refinement of high-level musical composition and the sophistication of world-class industrial production, highlighting shared values such as precision, beauty, and continuous research.

Our photographs, conceived to capture the essence of this dialogue between art and industry, became part of a book curated by Fondazione Pirelli, converting the project into a tangible symbol of the connection between culture and innovation.