A Story of Passion

We partnered with JTI Italia to produce a video reportage focused on tobacco cultivation in Umbria. The aim was to tell the story of a complex supply chain that is often little known but rich in tradition, culture, and generational continuity.

The reportage uncovered a responsible and committed local economy operating within a sensitive sector like tobacco production. The video sheds light on the value of this regional reality, restoring its dignity and offering a more genuine perspective on its economic and social impact.

We're drawn to projects that challenge perceptions and allow us to uncover the human stories behind every industry. This was an opportunity to use our visual language to tell a story about land, tradition, and identity.