Video tutorial

Tutorials are often not the most engaging content, and for products like stair climbers, the risk of being dull is even higher. The challenge was creating a video that broke this pattern and explained the product's usage while adopting a fresh, fascinating, and unconventional approach.

Entirely developed through 3D modelling and animation, the video features a bold aesthetic and a sharp, distinctive narrative. This approach highlighted the product's key features and transformed the tutorial into captivating and memorable content.

The project didn't stop there: the video evolved into a social media campaign that maintained the same innovative style, amplifying the message and increasing audience engagement.